Women’s health investment trends | Deloitte Insights

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Women’s health investment trends | Deloitte Insights
  • Definition of femtech according to Pitchbook: The femtech industry refers to a range of health software and tech-enabled products that cater to female biological needs.


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  • Definition of health tech according to PitchBook: Companies that provide mobility and other information technologies to improve health care delivery while decreasing costs. ​It entails the use of technology and services–including cloud computing, Internet services, and social mobility–to optimize patient-centric health care.


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  • Maurie Backman, “Current Federal Reserve interest rates unchanged as of February 18, 2024,” The Ascent, January 31, 2024.


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  • Kelsey Neubauer and Dan Avery, “Here’s when the Federal Reserve could cut interest rates in 2024,” CNBC, February 13, 2024.


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  • Asif Dhar, 2024 Outlook for Health Care and Life Sciences, Deloitte, January 16, 2024. 


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  • Jamille Fields Allsbrook, “The coronavirus crisis confirms that the U.S. Health Care System fails women,” Center for American Progress, April 23, 2020.


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  • Munira Z. Gunja, Roosa Tikkanen, Shanoor Seervai, and Sara R. Collins, “What is the status of women’s health and health care in the U.S. compared to ten other countries?,” The Commonwealth Fund, December 19, 2018.


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  • Investments in health care services that were focused on women’s health, and investments in pharma and biotechnology that were focused on women’s health, also increased in 2023 (albeit with fewer deal counts than in health tech). However, investments in women’s health companies in medtech and health care technology systems declined.


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  • Hannah Ward-Glenton, “A subsection of tech is set to be worth $1 trillion. But taboos are holding it back,” CNBC, June 12, 2023.


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  • Ibid.


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  • Jessica Hagen, “Google Ventures leads Midi Health’s $25M Series A round,” MobiHealthNews, October 02, 2023.


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  • Dan Primack, “More women are top VC decision-makers, but parity is a long way off,” Axios, July 21, 2020.


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  • Clare O’Connor, “VCs four times more likely to fund all-male startups than those with even one woman leader,” Forbes, July 26, 2017.


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  • Jackie Spencer and Raysa Bousleiman, Innovation in Women’s Health report, Silicon Valley Bank, 2023.


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  • Harvard Kennedy School, “Venture capital and entrepreneurship,” accessed February 21, 2024.


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  • Jennifer M. Wu, Camille P. Vaughan, Patricia S. Goode, David T. Redden, Kathryn L. Burgio, Holly E. Richter, and Alayne D. Markland, “Prevalence and trends of symptomatic pelvic floor disorders in U.S. women,” Obstetrics & Gynecology 123, no. 1 (2014): pp. 141–148.


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  • W R. Grimes and Michael Stratton, Pelvic Floor Dysfunction (Treasure Island: StatPearls Publishing, 2024).


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  • Materna Medical, “Materna Medical raises $10 million in series A2 funding in women’s health,” press release, July 27, 2021; Marija Butkovic, “Materna Medical secures $20 million investment led by InnovaHealth partners,” Forbes, August 8, 2022.


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  • Deepali Kothary, “Ob-gyn discusses how to cope with vaginismus,” Permanente Medicine, July 17, 2023;


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  • Marie-Andrée Lahaie, Rhonda Amsel, Samir Khalifé, Stephanie Boyer, Marie Faaborg-Andersen, and Yitzchak M Binik, “Can fear, pain, and muscle tension discriminate vaginismus from dyspareunia/provoked vestibulodynia? Implications for the new DSM-5 diagnosis of genito-pelvic pain/penetration disorder,” Archives of Sexual Behavior 44, no. 6 (2015): pp. 1537−50.


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  • Dasha Shunina, “FemTech startups’ uphill battle for funding,” Forbes, February 9, 2024.


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  • Reenita Das, “Women’s healthcare comes out of the shadows: Femtech shows the way to billion-dollar opportunities,” Forbes, April 12, 2018.


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  • FemTech Analytics, FemTech Industry: Landscape Q2 2022, August 2022.


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  • Debra Lerner, Invisible Overtime: What employers need to know about caregivers, Rosalynn Carter Institute, accessed February 19, 2024.


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  • Amy Barger and Christina Best, “The state of women and caregiving, caregiving.com,” March 25, 2021; Ashley Kirzinger, Audrey Kearney, Mellisha Stokes, Liz Hamel, and Mollyann Brodie, “KFF Health Tracking Poll – October 2021: Home and community based services and seniors’ health care needs,” KFF, October 15, 2021.


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  • National Council on Aging, “Caregiver stress: The impact on physical health,” October 7, 2022.


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  • Joseph B. Fuller, Healthy outcomes, Harvard Business School, January 2024.


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  • Alzheimer’s Society, “Why is dementia different for women?,” March 8, 2023; Fariha Angum, Tahir Khan, Jasndeep Kaler, Lena Siddiqui, and Azhar Hussain, “The prevalence of autoimmune disorders in women: A narrative review,” Cureus 12, no. 5(2020).


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  • Deloitte, The future of health is female: The impact of women+ health on our society, 2021.


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  • Lisa Falco, “Cardiovascular disease is the no. 1 killer for women, but awareness can make all the difference,” Forbes, June 13, 2023.


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  • Heart Attack and Stroke Symptoms, “Warning signs of a heart attack,” December 5, 2022.


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  • Centers for Disease Control and Prevention, “Lower your risk for the number 1 killer of women,” February 3, 2023.


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  • E. J. Bartley and R. B. Fillingim, “Sex differences in pain: a brief review of clinical and experimental findings,” British Journal of Anaesthesia 111, no. 1 (2013): pp. 52–58.


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  • Centers for Disease Control and Prevention, “Women and stroke,” May 4, 2023.


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  • ALZ Magazine, “More women get Alzheimer’s than men. Why?,” Alzheiper’s Association, June 2022.


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  • Reenita Das, “Femtech fights gender equality: How do social determinants of health impact women?,” Forbes, March 7, 2019.


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  • US Centers for Disease Control and Prevention, “Life expectancy in the US dropped for the second year in a row in 2021,” press release, August 31, 2022.


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  • Amira Ghouaibi, “Health equity for women and girls: Here’s how to get there,” World Economic Forum, March 6, 2023.


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  • Emily Paulsen, “Recognizing, addressing unintended gender bias in patient care,” DukeHealth, January 14, 2020.


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  • A. Pawlowski, “The invisible woman? The challenge at the doctor’s office every woman needs to know about,” Today, May 13, 2019.


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  • ProCPR, “The CPR gender gap: 5 reasons fewer women receive CPR in public than men,” June 24, 2022.


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  • Mark B. McClellan et al., “Payment reform for better value and medical innovation,” National Academy of Medicine, March 17, 2017.


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  • Ahmed M. Soliman, Karin S. Coyne, Katharine S. Gries, Jane Castelli-Haley, Michael C. Snabes, and Eric S. Surrey, “The effect of endometriosis symptoms on absenteeism and presenteeism in the workplace and at home,” Journal of Managed Care & Specialty Pharmacy 23, no. 7 (2017).


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  • Jillian Gilchrest, “Endometriosis and the barriers to care,” The CT Mirror, December 7, 2022.


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  • William Croyle, “Prominent surgeon leads chance of diagnosis codes for endometriosis,” Endometriosis Foundation of America, May 5, 2023.


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  • Center for Intimacy Justice, Ad equality report, accessed February 20, 2024.


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  • Center for Intimacy Justice, “Sign CIJ’s petition urging the FTC to take action against Meta’s discrimination!,” accessed February 20, 2024.


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  • Susanne Hupfer, Jennifer Radin, Paul H. Silverglate, and Michael Steinhart, “Tech companies have a trust gap to overcome—especially with women,” Deloitte Insights, accessed February 20, 2024.


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  • Emilia David, “At CES, everything was AI, even when it wasn’t,” The Verge, January 13, 2024.


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  • Amira, “Stay cool and sleep soundly all night with Terra,” accessed February 20, 2024.


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  • Vivoo, “Your wellness journey starts here,” accessed February 20, 2024.


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  • AiDot, “What can AiDot provide,” accessed February 20, 2024.


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  • Ryan DeMerlis, Mary Catherine Sargeant, and Maxine Le Saux, “Health care: To advance effective ai strategy, lay policy groundwork,” The Wall Street Journal, Dec 16, 2023.


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  • US Department of Health and Human Services, “HHS Artificial Intelligence (AI) strategy,” January 10, 2022.


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  • The White House, “Launch of White House initiative on women’s health research,” November 17, 2023.


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  • Centers for Medicare and Medicaid Services, “HHS to improve maternal health outcomes with new CMS care model that expands access to services, other proven maternal health approaches,” press release, December 15, 2023.


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  • Mass General Brigham Health Plan, “Mass General Brigham Health Plan announces launch of comprehensive women’s health portfolio,” press release, May 24, 2023.


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  • Atrium Health, “Introducing a first-of-its-kind women’s cardiovascular center,” accessed February 20, 2024.


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  • Northwell Health, “Katz Institute for Women’s Health,” accessed February 20, 2024.


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  • Magee-Women Research Institute and Foundation, “What we do,” accessed February 20, 2024.


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  • Medtronic, “Gyn & women’s health,” accessed February 20, 2024.


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  • Organon, “Organon, here for her health,” accessed February 20, 2024.


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  • Mark Mather and Paola Scommegna, “Fact sheet: Aging in the United States,” PRB, January 9, 2024.


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  • US Department of Health and Human Services, “LGBT,” accessed February 20, 2024.


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  • Lindsey Dawson, Michelle Long, and Brittni Frederiksen, “LGBT+ people’s health status and access to care,” KFF, June 30, 2023.


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  • Elizabeth N. Liao, Lara Z. Chehab, Kathryn Neville, Jennifer Liao, Devika Patel & Amanda Sammann, “Using a human-centered, mixed methods approach to understand the patient waiting experience and its impact on medically underserved populations,” BMC Health Services Research 22, no. 1388 (2022).


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  • Molly Carnes, Claudia Morrissey, and Stacie E. Geller, “Women’s health and women’s leadership in academic medicine: Hitting the same glass ceiling?,” Journal of Women’s Health 17, no. 9 (2008): pp. 1453–1462.


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  • Deloitte, “Understanding the impact of women+ health on society,” accessed February 20, 2024.


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  • Ibid.


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